The “high-tech, low-life” aesthetic that makes cyberpunk cool is the only setting where VR/AR doesn’t seem out of place as “consumer tech”. The problem for Apple is that they are a luxury goods brand that is out of place in the aesthetic. It’s like if the child soldier in Africa was using a Louis Vuitton bag as their rucksack…jarring juxtaposition.
Cyberpunk netrunners need VR goggles because they live in shantytowns and don’t have immersive holosuites.